Aja Frierson created Habit in 2013 when she couldn't find a nail polish brand that had everything she was looking for: a clean formula that was actually good for her nails, with gorgeous on-trend colors and exquisite packaging that looked good on her bathroom counter. After two years of development, Habit was finally born.
Aja started her career as a fashion industry colorist, and then became a green beauty addict.
After five years in the beauty industry, She has learned that there are no perfect solutions. But one thing she will never compromise on is delivering beautiful, clean, high-performance cosmetics.