LOVINAH Skincare was founded by Joy Ekhator. Joy is originally from Nigeria but migrated to the United States over 20 years ago. Joy created LOVINAH due to personal skin problems and also out of a need to show a modern representation of how Ancient African Beauty secrets passed down from many generations still work in modern times to heal the skin with potent powers.
Lovinah Supernatural Skincare is a true celebration of sacred beauty and healing herbal tradition of Africa. LOVINAH Skincare is inspired by ancient African beauty secrets and centuries old traditional African botanical remedies used to treat skin problems with a twist of Western fusion.
They make their products in small batches with herbs, fruits and flowers used several centuries ago in Africa for both skincare and medicinal purposes. Ancient African healers used botanicals and herbs from tropical forest to create powerful remedies to detoxify and protect the skin from premature aging.